Curso copy

Portfolio Program – Copywriting

SKILLS YOU’LL LEARN IN THE COPYWRITING PROGRAM:

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STRATEGY
As a copywriter, strategy focuses your creative. Knowing the “who” helps you with the “what,” making smarter campaigns that hit your target

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CONCEPTING
Copywriters are part of a team. They brainstorm with their art director throughout the execution of a campaign to help build the story.

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EXECUTION
Headlines, web copy, scripts for radio and TV, product descriptions, social media. Words in the form of short and long copy, all executed by you.

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PRESENTATION
You will stand in front of your teacher and classmates to explain your concept and show your ideas. This practice will prepare you for your career.

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Portfolio Programs last two years, during this time you will be able to develop your creative power. Our goal is for our students to finish the program carrying the best portfolio they can develop so they can go to an agency and have the opportunity of being hired.

Copys are words’ sorcerers. It’s their responsibility how a story is told and how is remembered. They amaze people with the exact words and perfectly executed concepts.

You will conceptualize, create slogans and write a lot. Really, a lot. If you get a twitch each time you see a typo, you are curious, you feel free with words, and you want to work developing ideas, this is your program.

How will you do it? In the agency way, this is the real-life way. You’ll be given a brief, you’ll make a team with another creative and brainstorm will be your main task until concepts arise. Finding the best insights will be the path right to powerful concepts. Production is the last step. Your executions will have to communicate everything your idea stands for.

The instructor becomes your creative director. He or she will guide your work and pull your idea until the best of it comes out.

All Portfolio Programs have between 4 and 6 classes per week during the quarter. Teachers are professionals working in the best national and international agencies. They will help you building your portfolio to match the needs of the current market. This program will let you develop yourself as a creative from an international perspective.

This program is available in English and bilingual (English -Spanish).

Duration: Eight quarters (two years)

Classes: Monday to Friday. Whole day.

Price: 2.500€/Quarter

When does it start? When you want.
October, January, April o July.

Vacancies: Maximum 40.

Open registration.

AVAILABLE IN ENGLISH & BILINGUAL

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“On the average, five times as many people read the headline as read the body copy.”
David Ogilvy

INSTRUCTORS

 

Show us who you are and we will help you to become who you want to be.

Our students come from very different backgrounds, but all of them have two things in common, they’re creative people and want to pursue their dreams. Don’t be scared, even if it seems a bit complicated, we only want to see your creativity and learn how you think. Have fun and show us who you really are – we don’t care about your computer skills or your presentation abilities, we will teach you that. What we want to see is how you face and solve problems, how big is your creative potential within this inspiring, crazy and funny world that is creativity.

If you feel ready to follow the steps to have a place in our Coywriting Program, read more.

We have created the Bilingual Portfolio Program, a trailblazer program in our network that clearly bets on internationality and bilingualism.

Whether if you want to rock the national market as well as the Latin American or the North American, European or even Asian, you will need to conceptualize from any point of view.

From the first day you will have 50% of your classes in English and the other 50% in Spanish. More info

 25% of our students in Madrid are from other countries. Different nationalities, different cultures, traditions and ways of thinking help expanding ideas and creativity. Depending on where you are from you’ll have to follow different steps, but these are easy, don’t worry. More info.

Ending the Portfolio Program means you will be the owner of a high level portfolio and a big network of contacts. Both come out as a result of hard work during two years. That’s why agencies hire our school graduates. Agencies know they are well trained, with real life experience and they are ready to get ahead the work from the very first day in the agency.

When you become a graduate your relationship with the school won’t end, and that’s because being a Miami Ad School graduate means you will have access to national and international job opportunities forever! Many graduates earn their second or even third job thanks to the Miami Ad School graduates network.

Wondering how good is Miami Ad School? See what our graduates and instructors are saying about us. Read our reviews!

Here you will broaden your mind and discover your creative family. Aspire to achieve everything you want and lay the world down at your feet with a bilingual portfolio.

Your work will rock the Latin-American market as well as the International. Our students work in the best agencies in the world and our teachers come from the most awarded agencies so they are ready to make the most of your talent.

Our creative prestige is supported by years of experience and numerous International awards (D&AD, One Show, Clio, Cannes, Young Guns, Club de Creativos, Fiap, Laus)

Miami Ad School is not only a school with a portfolio program, but also an experience you can’t miss!